People often think that digital or print media is much more effective or less expensive.
However, what people do not understand are risks such as fraud, privacy, ad-blocking and more. How often do we click on a popup ad to go to its website as compared to clicking on its close window button? How often do we remain seated when the television changes to product / business related advertisement as compared to going to the washroom or switching to other channels? And how often do we purchase a regular subscription for newspapers and magazines as compared to checking out the latest news on social media?
As opposed to digital or print media, outdoor advertising is unavoidable. Not only do outdoor creative visuals catch consumers’ attention, large format billboards which are placed strategically at specific locations are also sending subliminal messages to all passers-by. If you walk pass the same billboard every day whilst going to school or work, chances are you are already influenced. This means that your advertisement is probably seen by hundreds or thousands each day and depending on your total duration of display, the longer the better.
When you divide the amount, you invested with the number of total reaches, outdoor media is actually one of the least expensive forms of advertising. Thus, debunking the myth that OOH (out of home) media is expensive.
Below are some of our media that have achieved its objective in advertising.
Billboards; a large flat surface used to put up a message. Well not anymore. With the present-day technology that we have today, outdoor advertising does not only consist of “boring flat non-interactive piece of board”. Back in the days, one huge billboard is prominent enough to gather people’s attention as they aren’t as many outdoor advertising. In today’s world, there is probably a 99% chance of seeing an advertisement at every corner we turn.
Therefore, we now have LED and LCD screens, 2D and 3D designs and many more creative and innovative ways of capturing people’s attention.
Habitually, our eyes would revert to the slightest of movements. Thus, when the banner of a lightbox scrolls to the next ad every 30 seconds or so, it will typically attract people to look at it, hence, reading or looking at the advertisement on display.
Another form of interactive display is using 2D or 3D design. Most advertising displays are limited to shapes of boxes. Consequently, when something is ‘Out of the Box’, it is sure to grab attention.
Next on the list is none other than a screen. There are LCD and also LED screens. One LED screen can be as huge as the largest billboard available and videos and animations are certainly great attention grabbers. With technology in the present day, almost nothing is impossible. Who’s to say that billboards aren’t interactive?
People are always coming up with fresh ideas to get in connect with other people.
Call us at +389 (0)2 322 4944 if you want to know how you can connect with your audience!
